How much do delivery apps charge restaurants?

Commissions commonly range from about 15% to 30% per order, which can wipe out the margin on a typical restaurant order.

Can I take online orders without a third-party app?

Yes. A first-party online ordering page lets guests order directly for pickup or delivery, so you keep the commission and own the customer relationship.

Restaurant POS

Online Ordering Without the 30% Delivery Tax

Marketplaces can take up to 30% per order. Your own ordering channel keeps that money.

Armour Payments Editorial Team•August 3, 2026•1 min read•Reviewed by Armour Payments Product Team

The short answer

First-party online ordering lets guests order directly from your restaurant, so you keep the 15-30% commission third-party apps charge, own the customer data, and control the experience. Use marketplaces for discovery, but drive repeat orders to your own channel.

The cost of third-party apps

Delivery marketplaces are great for discovery but expensive: commissions commonly run 15-30% per order, plus you don't own the customer data. On thin restaurant margins, that commission can erase the profit on the order entirely.

Own your ordering channel

A first-party online ordering page lets guests order pickup or delivery directly from you. You keep the margin, set your own promotions, and capture the customer’s contact info for marketing and loyalty.

Use marketplaces strategically

Don't abandon the apps, use them for reach, then convert those guests to your direct channel with inserts, better pricing and loyalty perks. Manage both cleanly with delivery integrations.