Activate at purchase only
Cards should carry no value until activated at the point of sale. That makes stolen blank cards worthless and is the single most important control for physical gift card programs.
Protect codes and balances
Use long, unique, hard-to-guess card numbers and protect balance-check endpoints from automated guessing. Scammers script balance checks to find active cards, rate limiting and PINs shut that down.
Limit risky behaviour
Set limits on large bulk purchases and watch for unusual patterns, since fraudsters often buy or drain cards in volume. For online gift card sales, apply the same card-not-present fraud tools you use elsewhere.
Keep it invisible to customers
Done right, these controls are silent for genuine buyers, they simply buy, activate and redeem. Armour Payments builds these protections into its programs. See pricing or book a demo.
