Keep it simple
If customers can't explain how your program works in one sentence, it's too complicated. Simple structures, points per dollar, or buy-nine-get-one. Get used. Convoluted tiers and rules get ignored, no matter how clever they seem.
Reward real value
A reward that takes a year to earn motivates no one. Make the first reward attainable and worthwhile so customers feel progress early. Generosity here's an investment that pays back in repeat visits.
Make redemption effortless
Points should apply automatically at checkout, in person and online, with no codes to find. Friction at redemption is where loyalty dies. Running it inside your POS keeps it seamless.
Use the data
Loyalty generates a goldmine of behaviour data, use it to personalize offers and win back lapsed customers, as in loyalty data: know your best customers. See pricing or book a demo.